I partnered with the Associate Creative Director to establish an email design system. Taking ownership of the entire process, I designed and executed a range of emails, including the weekly newsletter, ad hoc campaigns, and lifecycle flows. By applying industry best practices and user-centered principles, I aimed to create visually engaging and impactful email experiences that drove audience engagement.
I partnered with the Associate Creative Director to establish an email design system. Taking ownership of the entire process, I designed and executed a range of emails, including the weekly newsletter, ad hoc campaigns, and lifecycle flows. By applying industry best practices and user-centered principles, I aimed to create visually engaging and impactful email experiences that drove audience engagement.
I partnered with the Associate Creative Director to establish an email design system. Taking ownership of the entire process, I designed and executed a range of emails, including the weekly newsletter, ad hoc campaigns, and lifecycle flows. By applying industry best practices and user-centered principles, I aimed to create visually engaging and impactful email experiences that drove audience engagement.
To ensure consistency in our emails, we developed a comprehensive email design system that includes a typography guide and components for our CRM team. With this system in place, we can establish a consistent brand identity and enhance the user experience for our customers. Our email design system also prioritizes accessibility and responsiveness, making sure that our emails are easy to read and navigate on all devices. By implementing a email design system, we are able to deliver a more cohesive and effective communication strategy to our audience.
