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Feast & Fettle

About the serie

I joined Feast & Fettle with the goal of enhancing the digital experience for this gourmet, fully-prepared meal delivery service based in Rhode Island.

Arrow

Feast & Fettle

I joined Feast & Fettle with the goal of enhancing the digital experience for this gourmet, fully-prepared meal delivery service based in Rhode Island.

Arrow

Feast & Fettle

I joined Feast & Fettle with the goal of enhancing the digital experience for this gourmet, fully-prepared meal delivery service based in Rhode Island.

Role
User Experience, Tech Implementation, Visual Design
Tool
Figma, Illustrator, Photoshop, After Effects
Year
2020-2021

As the Director of Design and UX, I joined the company with a clear objective: to enhance the user flows of the current menu ordering pages and develop impactful features for the blog listing and blog post pages. Additionally, my role involves creating comprehensive visual frameworks and providing design direction across various touchpoints, such as promotional ad graphics, transactional communications, and marketing emails. Together, these efforts contribute to an elevated user experience and cohesive design throughout the company's digital ecosystem.

Feel free to reach out for further information,

Feast & Fettle Blog

Link to Feast & Fettle Blog

2020 Year In Review

I was assigned to create an annual review for all subscribers/members within a tight timeframe of one week. To accomplish this, I developed a single scrolling page and collaborated closely with the Director of Marketing to strategize the content. As I had limited experience with coding fully functional websites, I dedicated time to studying documentation for JavaScript libraries and conducting extensive Google searches. Ultimately, I successfully deployed the site within the given deadline.

Live Site Here

F&F Print Ad in Boston Magazine



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