I joined Feast & Fettle with the goal of enhancing the digital experience for this gourmet, fully-prepared meal delivery service based in Rhode Island.
I joined Feast & Fettle with the goal of enhancing the digital experience for this gourmet, fully-prepared meal delivery service based in Rhode Island.
I joined Feast & Fettle with the goal of enhancing the digital experience for this gourmet, fully-prepared meal delivery service based in Rhode Island.
As the Director of Design and UX, I joined the company with a clear objective: to enhance the user flows of the current menu ordering pages and develop impactful features for the blog listing and blog post pages. Additionally, my role involves creating comprehensive visual frameworks and providing design direction across various touchpoints, such as promotional ad graphics, transactional communications, and marketing emails. Together, these efforts contribute to an elevated user experience and cohesive design throughout the company's digital ecosystem.
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I was assigned to create an annual review for all subscribers/members within a tight timeframe of one week. To accomplish this, I developed a single scrolling page and collaborated closely with the Director of Marketing to strategize the content. As I had limited experience with coding fully functional websites, I dedicated time to studying documentation for JavaScript libraries and conducting extensive Google searches. Ultimately, I successfully deployed the site within the given deadline.